WWW - Not Really Such A Big Place

When I was talking to various people about websites (and asking them why they hadn't got one!) quite a lot of them said they didn't feel that getting a website was worth the effort because the internet was too big a place for a small firm to make any impact.

That isn't really true. In fact the internet is a much harder nut to crack for a large firm looking to do business internationally than it is for a small firm looking to do business locally.

Small businesses can take advantage of Business Listings, Business Directories and town sites that offer free advertising to local shops and service providers - and obviously it's worthwhile tracking down free advertising opportunities.

Small firms can also make their internet world a lot smaller by choosing a domain name that specifically states what they do and where they are - like 'plumberatcirencester.co.uk', for example, which was in fact available when I checked it this morning, just in case you happen to be a plumber in Circencester who's looking to get a website started!

Obviously there are things that you need to do when you're building your site to ensure that search engines find it, but if you are building your site with your hosts' on-line tools, you'll find lots of advice available as to how to do that easily and advantageously in your hosts' 'help' section.