Can't Be Bothered With Social Media? Don't See the Point? Might Be Time for a Re-Think.

Apparently, a lot of SMEs can't be bothered with social media and don't see the point of getting involved with it or using it - and quite a few others have stuck a toe in the water and found it too cold for comfort. In fact, a recent poll of 5,800 of its members by the Federation of Private Business pulled up some very negative responses to questions about the use (and usefulness!) of social media to SMEs.

Which leads me to ask: how many SMEs have taken the trouble to learn how to use social media properly and to their own best advantage?

I appreciate, of course, that learning (and then using!) something completely new takes time - and as an SME myself I understand that every day is crammed with essential tasks, and that squeezing something else into an already over-crowded twenty-four hours isn't a pleasant prospect. But I also see that social media has become such a vital marketing tool for SMEs that there are an ever-growing number of websites and seminars dedicated to teaching them how to use it.

One of those websites is Social Media for Small Business . It isn't the only place to go to learn about social media and its advantages, but it's a free place to start to have re-think about what you might achieve by taking advantage of technology.